COACH 1941

COACH 1941 – SS17

Photography by Tom Buck

Illustrations by Gary Baseman

What I’m Wearing

Officer Jacket – COACH* (click here)

Gnarly Tee – COACH* (click here)

Cropped Denim – Off-White (click here)

Striped Sneakers – Off-White* (click here)

Sunglasses – Gentle Monster (click here)

I’ve been a huge fan of COACH since Stuart Vevers changed things up in 2013, their new direction and menswear kills it every time. Their SS17 collection aesthetic is on point – not only is it in collaboration with LA Artist Gary Baseman, it’s also punk inspired with lots of studs and a whole host of incredible biker jackets.

I’m collaborating with COACH over on Instagram but I couldn’t not show you the rest of the images that we shot for my first project. I’m literally obsessed with the Gnarly Tee and this Officer jacket, pieces are selling out quick though so if you like them be sure to shop here. I’ve also incorporated some Gary Baseman illustrations to my images which I hope you like because I had a lot of fun doing it (especially the little guy hiding in the fog in the image below haha).

Whilst reading up about the show I was shocked to find out that Gary Baseman actually drew on the runway leather pieces less than 24 hours before the show was set to begin? Talk about cutting it fine! The collection is based on Teenage Rebellion, personalisation and customisation, hence all the studs and illustrations. I think that’s what I love about this collection the most, how playful and effortless it is.

Watch out for my future posts in collaboration with COACH in the coming months over on my Instagram here.

You can shop the whole collection here.