How to Start a Mens Fashion Blog

How to Start a Mens Fashion Blog

How to Start a Mens Fashion Blog

Photography by Tom Buck

What I’m Wearing

Hybrid Extendable Bomber Jacket – MLTV* (click here)

Dusty Pink Oversized T-Shirt -ASOS (click here)

Ripped Skinny Jeans – ASOS* (click here)

Black Vans Sk8 Hi – MenLook* (click here)

I think this is the most common question that I get asked daily – ‘How do you start a blog?’. I wanted to put together a little guide on how to start a mens fashion blog. I always find my replies so unhelpful because there’s so much to say and so much to do when starting a blog that I couldn’t possibly tell every single person or I would be typing away for years so I get right in there and say what is needed to be said – I say ‘start a blog’.

Now this may anger some people and cause frustration but that’s not what I’m trying to do. What I’m trying to do is show people that it is relatively easy and if you’re able to send me a direct message on Instagram/twitter then you definitely have the technical abilities to start a (simplified) blog. There are loads of great bloggers out there who already offer some incredible advice on how to start blogging etc. However the majority of the bloggers out there are female so I wanted to write something from a male perspective.

I’ve posted to this blog (previously called thehallowedground) for about 5/6 years now. It’s basically my diary, documenting my personal style, travels, thoughts and ideas. I’m pretty proud of myself for where I am today, since the start of 2016 – this blog is my full time job. I also have Instagram and YouTube to thank for that too. There are so many positives to having a Mens Fashion Blog, not only for personal reasons but it’s also helped my career too. It’s taken me this long to figure out my own personal style, which is still always changing! However now I feel like I have a much better grasp on what I like and what I don’t like. I’ve gained jobs in the fashion industry through having my blog, met amazing friends and worked with countless incredible brands/companies.

So I’d like to start imparting some of my wisdom (lol) onto you guys who take the time to actually read what I write here and give you some advice for starting a Mens Fashion Blog. (scroll down to read more)

edit6 edit7Platform

To begin you need a platform, a place to post your content. In the beginning I tried and tested a couple of options, I started by using tumblr but it wasn’t really what I wanted, it was too busy and image based and at the time I wasn’t taking a lot of pictures, mainly because I didn’t own a camera. I then tried using blogger (here) and ended up using it for a very long time, 5 years maybe? You really just have to find what platform works for you. I now use a self hosted WordPress site (this does cost money but it allows for a much more customisable layout) but you only really need this once you want to start investing in your blog.

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Content

For me, I knew I wanted to make a personal style blog about what I wear each day so to me, my blog is a Mens Fashion Blog. That may mean something different to you and it doesn’t mean that yours has to be the same! This is your space to create what you want to show the world so there really are no boundaries. That’s the beauty of blogging really, it is what you make it! A Mens Fashion Blog to someone else might mean posting the latest mens fashion collections, commenting on trends, focusing on smaller lesser known brands etc. The possibilities are endless really. So decide on what content you want to create and go from there. Everything is a learning curve, nothing is ever right or wrong so don’t be afraid to post your work. Remember what a Mens Fashion Blog means to you and keep that in mind.

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Consistency

The next step and probably the most crucial step to blogging is consistency. I have had so many friends tell me they’re starting a blog or they ‘had a blog’ but they just couldn’t be bothered to post anymore. I think this is the hurdle that catches out a lot of people, even some bloggers that I know don’t actually post that often or only post when it’s a paid for/sponsored post and it’s a pet peeve of mine. Blogging to me is constant updates and documentations and you’ve got to get into the habit of constantly updating. I post two outfits a week (regardless of whether It’s a paid post or not) over here on gallucks.com and If I don’t I feel so so guilty haha.

Not because anyone is making me do it or because something will happen if I don’t but I would be letting myself down. I love sharing my outfits with you guys and It’s what I used to do as a hobby in my spare time so for that to be my actual job – makes me even happier about doing it! When I did get consistent with my outfit posts and my Instagram posts etc after about 6 months I started getting emails from brands who wanted to collaborate with me because they’d seen me progress – which was fantastic! Consistency definitely is key, don’t set your objectives too high, make it manageable, even 1 post a week on your blog and see how it goes.

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Photography

A big breakthrough for me and my own Mens Fashion Blog was discovering my own photography style, in the past I used to use my webcam on my laptop to take pictures of my outfits (if you go back to 2011 I’m sure you’ll see!). But when I turned 21 I asked for a DSLR camera (here) for my birthday (which I still use today) and that’s when everything kicked off really, when I moved to London I bought myself a tripod because no one was around to take pictures of me. So I would find a quiet spot and set up the camera on self timer, although I had constant fears of someone running off with my camera/tripod and wouldn’t really recommend shooting alone because it’s not that safe. I did what I needed to do, I wanted to create content and all I had was myself – my biggest lone shoot I did on my lunch break at Westfield Shepherds bush shopping centre, my god did people stare! haha.

Aside from my tripod I also found a lot of help through other bloggers, like my good friends Olivia (here) and Mikko (here). We would meet up and take each others outfit photos! It’s a great way to meet other bloggers and find out little tips and tricks that other people use when posing or shooting and I do recommend reaching out to other bloggers but only meet people you feel comfortable with meeting.

Now I feel though that the times have changed and blog photography has reached a new level that is on parr with magazine editorials and campaign images. If us lot can go out and create incredible imagery that is sometimes better than high fashion brands multi million dollar campaigns – then that’s fantastic! However don’t feel that to have a successful blog you need to buy the best camera, pay for a photographer, wear the best clothes etc. because you really don’t. Dedication, honesty and passion will always prevail. Obviously constant improvement is important, I try and improve on every post that I create, it’s like I’m in competition with myself and that’s the only kind of competition that I actually like.

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Community

There is an ever growing community of mens fashion enthusiasts and Mens Fashion Blogs  all with their own individual take on fashion, there’s bloggers, writers, shoppers, designers, illustrators from streetwear to sartorial it’s HUGE and gets bigger everyday. So don’t feel shy about messaging, emailing or reaching out to someone. Try and get involved in what you’re passionate about because you never know where it might lead.

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Final Thoughts

Finally I will say that you’ve got to be happy and comfortable in what you’re doing, if you’re doing it for the wrong reasons it will show through. Never expect anything just because of how many pageviews, followers or likes you have, I do get a lot of messages from people asking ‘how do I get stuff for free’ and things like that. Obviously once you’ve established an audience things like product reviews and sponsored posts will start cropping up but when I first started my blog I didn’t even know that was a thing, I was simply doing it because I wanted to. I think passion and modesty is really important to a blogger because no matter who you are or what you do, we’re all just people.

Was that a really cheesy ending? haha Thank you so much for reading and congratulations if you got this far! Good luck if you are starting your own Mens Fashion Blog – Do leave a comment below with any questions you have or if you simply want to tell me what you thought of this post. I think this is the longest blog post I’ve ever written.

Don’t forget to follow me on Instagram, YouTube, Twitter  and Snapchat ‘gallucks’ if you like!

31 Comments

  1. 19/04/2016 / 20:26

    Very nice post! I’ve been following you for sometime now and I love your style man. I’m working on getting my own blog off the ground right now and saw your IG post about starting your own blog and came first hand to check it out. As always, thanks for the advice and keep up the great content!

    Instagram – Matthew_Dowdy

    • Gallucks
      20/04/2016 / 06:39

      Thank you Matthew! Hope this post helped you a bit in the process of starting your own! Looking forward to seeing it! I’ll check out your IG now! 🙂

  2. 19/04/2016 / 21:17

    I really liked this post! I think it is very helpful. I started my blog six months ago (I still can’t believe it has been 6 months already) and even in that relatively short period of time, I can see my own progress. I always try to post at least once a week and I think this is one of the most important things to do because it is something I like and also because content is what makes your blog your blog. I also think that if people start a blog because they want to earn money, they ar e not going to be as successful as they want, people need to be passionate about it and then opportunities will come. Thanks for sharing this post mate!

    Zoel Hernández | zoelhernandez.wordpress.com

    • Gallucks
      20/04/2016 / 06:40

      Hey Zoel! AMAZING! Your blog looks awesome and for only 6 months you’re definitely on the right track! I love the grooming articles, keep it up! glad you enjoyed this post! 🙂 Thanks for stopping by!

  3. 19/04/2016 / 21:50

    Cool stuff, as I’m currently starting my own over at arturvolkotrub.com. Thanks for your valuable input.

    • Gallucks
      20/04/2016 / 06:41

      Hey Artur!! Hope this helped you, thanks for stopping by 🙂 !

  4. 20/04/2016 / 08:11

    Hey Joel, thanks for the great advice. It’s refreshing to see a post like this from a males perspective. I’m gonna echo what everyone else has said – I started my blog only 4 month ago and have really seen huge progress. You’re tips are definitely the right ones for a good foundation to build your blog on. I’ve already seen myself featured on ASOS, Topman, Hudson Shoes and invited to Whistles press day just yesterday. All while being gifted new items every week so it definitely motivates me to keep going with the hopes one day I can do this full time like you! Keep up the amazing work, you’re a huge inspiration to me.

    Side note – I’d love to know where these pics were taken? The ones on the bridge are fantastic and I’m always running out of good locations!

    Cheers!

    • Gallucks
      23/04/2016 / 12:53

      Hey Mitchell!

      Thanks so much for your kind words! and well done on all your features and press days! Keep going and think of where you could be 1 year from now – glad you liked the tips. As for the locations there’s some things that you’ll have to discover on your own 😛 I endlessly walk around london taking pictures of different locations that I think fit my aesthetic! I suggest having a little wander around or even just taking note of places as you pass them by! 🙂

  5. 20/04/2016 / 14:47

    Lovely post, very helpful for beginner bloggers and instgramers as me 😀
    I love the outfits too, and the long coat is just amazing 🙂
    keep it up joel

    @yvssiner
    It will so great if you can check my blog and instagram, thank you xx

    • Gallucks
      23/04/2016 / 12:54

      Thanks so much for your comment! your insta feed is great, keep it up! 🙂

    • Gallucks
      25/04/2016 / 17:40

      Paige!! your blog is so cool – great aesthetic! and I’m one of your favourite bloggers?!!? thank you so much! *hiding monkey emoji*

  6. 20/04/2016 / 22:09

    Really good advice, Joel.
    It’s a hard old slog but it’s worth it… especially when it looks like yours!

    • Gallucks
      23/04/2016 / 12:54

      It is a hard old slog isn’t it?! definitely worth it ! cheers Robin !

  7. 21/04/2016 / 10:18

    These are great tips, Joel!

    • Gallucks
      23/04/2016 / 12:54

      thank you Adyss 🙂

    • Gallucks
      23/04/2016 / 12:55

      Thanks Kinga!!! 🙂 glad you like it! x

  8. Fynn
    21/04/2016 / 19:59

    Love both the Blog and your Youtube channel and am thinking of starting focusing on my photography for my instagram. Is there any DSLR cameras you can suggest for this? What camera did you use/start off with?

    • Gallucks
      23/04/2016 / 12:56

      Hey Fynn! Thanks so much – bonus points for watching my YouTube too!! and yeah definitely ! I started with this http://rstyle.me/~84bEP and still use it but with different lenses now! – good luck!

  9. 23/04/2016 / 16:47

    The tripod thing – that is totally me! It’s great to hear the stories from other bloggers and how to overcome hurdles like consistency and getting great imagery, it’s hard work. I’ve been blogging for a while (if you wanna check me out => http://www.borderlinebadass.com) and still feel like a novice and forever second guessing myself. Does that ever go away or am I just nuts?

    Great post!

    (p.s Got any tips for growing your following?)

    🙂

    • Gallucks
      25/04/2016 / 17:44

      Hey Harry!

      Is it you?!!? I did it for nearly a year ! Maybe there are some photographers you can reach out to? keep going though! 🙂 it is hard work aha I don’t think that ever goes away yknow? just try not to second guess yourself or compare yourself to others! and your blog is nice! I love the flatlay styling that you do in some of the posts! – tips for growing following, I would say get a schedule and stick to it! build a community rather than a following 🙂 talk to the people who show an interest in what you do and go from there!

      • Gallucks
        25/04/2016 / 17:45

        also your Instagram button on your headerbar takes me to a ‘sorry this doesn’t exist’ page so you might wanna fix that! 😛

  10. 27/04/2016 / 20:05

    Joel this is such a wicked post! I’m in the process of sorting my blog at the moment. It’s pretty much ready, I just need to wait for my new camera to arrive and get out and do some shooting and then come up with the content! I am SUPER nervous about posting for the first time and actually sharing my blog with people I don’t know… even people I know. Is this normal? I’ve wanted to start my passion years and years ago but never felt I was good enough or worthy of publishing content that people would actually relate to? I guess you don’t really know until you try do you. I need to just grow a pair and crack on I think! It’s blogs such as this that keep it in the forefront and gives me the inspiration and ‘nudge’ I so desperately need.

    Aside from that, do you have any advice for networking etc. with other like minded bloggers? I find that a lot of my following, say on Instagram for example, are people in other countries – which is great! But I just wonder how you went about meeting other UK based bloggers etc.

    ANYWAY, essay comment! Keep it up matey, liking what you are doing 🙂

    • Gallucks
      27/04/2016 / 22:54

      Hey Matt!

      thanks so much for reading my post and I wish you luck in your shooting and content creation! it really is the most rewarding thing to put your own content onto the internet and build a name for yourself – be proud of what you create and tell everybody! people you don’t know, people you do know – everyone! haha. Yeah you never know until you try so just go for it, I’ve been doing it for years and only recently are people truly engaging with what I create – it’s like a long journey of self discovery aha.

      I’m glad I can inspire you and for other meeting other bloggers I would suggest following people similar to your style, your way of thinking etc especially people living in your surrounding areas, meeting people from instagram can be quite daunting so don’t push it too much but just say ‘hey wanna go for a coffee and talk about blogging etc’ everyone is different so understand that not everyone would want to meet right away but I’m sure there are plenty of like minded people that would want to meet up! and thanks so much for your comment! (my essay reply haha)!

      • 28/04/2016 / 14:12

        Thank you for taking the time to reply Joel – much appreciated! You know you mention that you’ve been doing it for years and only recently people have been really engaging? Why do you think that is? Did you change your approach/style of how you were doing things or do you recon it was pure coincidence? Sorry if I am being super nosey haha *hiding monkey emoji* but genuinely intrigued and haven’t really had chance to chat to somebody about blogging who actually does it for a living.

        • Gallucks
          23/05/2016 / 09:09

          Hey Matt!

          I think the difference is that as time has passed, I’ve built an audience over on Instagram and here on my blog and then really spoken out to everyone and take the time to engage and discuss with others 🙂 building a community almost?

          Hope that helps!

  11. 28/05/2016 / 13:55

    Hi Joel,

    Good read! Nice article, I really like the honesty about it and the humbleness in your writings.

    I recognize the fact of putting things out that you create or feel pssionate about just for the sake of your own passion For it.

    Im a Director/Visual Artist from Amsterdam and Im starting a blog/vlog of my own too. About my visual Stuff Im doing plus the styles Im wearing. See instagram @brvvt and follow If you like 😉

    Maybe you even want me to make a dope video edit For you and we can collab. Just hit me up anytime.

    Keep up the good work!

    ✌️

    Cheers,

    TJ

  12. 28/05/2016 / 16:08

    I do follow you on social media but in a strange way I’ve never visited your blog until today and it’s amazing! You’re awesome dude.

  13. 28/08/2016 / 18:19

    Great post and YouTube video. I have one question. How do you consistently buy and update your wardrobe with new items to create new looks if you’re on a budget? I am a student currently at university and can’t really afford to be spending extra money on more clothes. Thanks again for the post. Love your instagram too.

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